a)
79
million
times
each
day
buyers
use
eBay's
search
box
to
locate
items
in
which
they
are
interested.
b)
eBay's
standard
search
system
takes
the
search
words
keyed
in,
and
compares
them
with
the
titles
in
its
database
of
10
million
auctions.
(Note
it
doesn’t
compare
them
with
sub-titles,
nor
auction
descriptions)
c)
If
an
auction
title
doesn't
contain
the
words
keyed
into
the
search
box,
the
auction
won’t
get
returned
in
the
search
list.
And
that’s
another
of
the
79
million
searches
you’ve
missed
out
on!
d)
If
an
auction
isn't
returned
in
a
search
list,
it
can’t
be
clicked
on
to
have
the
auction
description
viewed.
So,
the
whole
of
eBay's
default
search
system
relies
on
matching
keywords
with
auction
titles.
And
that’s
the
secret
power
of
auction
titles.
If
your
title
contains
words
which
the
buyer
searches
upon,
your
auction
will
be
returned
time
and
again
in
search
return
lists.
Actually,
that’s
not
quite
everything.
Let’s
say
you
want
to
create
a
new
auction.
Your
auction
title
has
three
functions:
1)
To
contain
keywords.
(Number
one
on
this
list
for
the
reason
you
now
know!)
2)
To
persuade
buyers
to
click
through
to
your
auction
description
page
3)
To
convey
what
the
item
is
To
decide
on
the
keywords
to
use,
you
have
to
think
like
a
buyer.
What
words
would
be
used
by
a
person
interested
in
searching
for
an
item
like
yours?
At
this
stage,
just
list
them.
Don't
put
the
words
into
a
sentence
yet.
Spend
as
long
as
you
like
on
this
exercise.
The
more
effective
you
are
with
this,
the
less
likely
you
are
to
have
one
of
those
sleepy
auctions
that
rarely
gets
a
visitor.
Having
listed
as
many
keywords
as
you
can
think
of,
you
have
to
decide
which
are
the
strongest.
Remember,
you
only
have
55
precious
characters
for
your
auction
title.
Taking
your
best
keywords,
you
now
create
your
auction
title.
It's
not
an
English
exam,
so
it
doesn't
matter
if
it
doesn't
scan
like
a
sentence.
You
can
add
a
power
word
or
two
if
you've
space.
By
this
I
mean
words
like
stunning,
limited
edition,
unique,
rare,
new,
one-off,
exclusive,
distinctive,
dramatic
etc.
These
are
words
which
can
influence
buyers
to
click
through
to
your
auction
description.
They
won’t
be
searched
on
by
buyers,
so
use
them
sparingly.
For
the
same
reason,
I
don’t
advocate
the
use
of
"clever"
words
like
l@@k
or
w0w!
Finally,
do
the
words
in
your
title
convey
what
the
item
is?
If
so,
that's
it.
You've
created
a
powerful
and
compelling
auction
title.
And
your
title
will
appear
more
often
in
search
return
lists.
And,
as
you
know,
that’s
the
key!
If
you
can
get
your
auction
to
appear
more
frequently
in
search
return
lists,
more
buyers
will
view
your
auction
description
page.
The
more
people
that
visit
your
auction
description
page,
the
more
likely
you
are
to
make
a
sale
at
an
acceptable
price.
Now
you
know
the
secret
power,
why
not
create
a
new
title
today
for
one
of
your
auctions?
If
you
do,
believe
me
you’ll
get
your
fair
share
of
the
79
million
eBay
daily
searchers.
Good
luck
in
all
your
eBay
selling.
About
the
author:
Brian
McGregor
is
an
internet
entrepreneur
specializing
in
leveraging
the
power
of
eBay.
He
is
author
of
‘The
eBay
Formula’
on
how
to
sell
successfully
on
eBay
time
after
time,
and
is
editor
of
the
eBay
Auction
Newsletter.
http://www.workwinners.com
