Subject:
How to sell on eBay | Author: Dave Espino
| A Personal Message from
eBay Powerseller Avril Harper... |
"I
make good money tearing up old books
and magazines and selling them on eBay.
I'll
show You how to do exactly the same!"
|
The Effects of eBay on American Merchandising
by David Espino
With
one brilliantly simple idea, eBay was born just a few
short years ago.
From its humble beginnings in the collectibles business,
it went on to achieve the lofty heights it enjoys today.
As eBay has continued to grow to over 30 million registered
users, it has transformed the ability of individuals (as
well as Corporations) to move product of all kinds. eBay
is now a place where virtually any item imaginable is
available, for the right price.
With a few clicks of your mouse, the doors to a world
marketplace are opened.
Similarly, with a few clicks of your mouse, the entire
world can be viewing your merchandise for sale.
It is this awesome power that eBay gives to you, for
a small fee.
Is it any wonder that large institutional sellers, such
as the U.S. Postal Service, J.C. Penneys, various Police
Departments and all types of Corporations have discovered
the power and efficiencies of selling on eBay?
The drawback for the smaller seller is that, as more
and more individual and institutional sellers sign on
to sell on eBay, the supply of similar items will increase.
This increase in supply results in a decrease in demand,
and with that decreased demand, lower ending bid amounts
and lower profits for all sellers.
This has already begun to happen in some categories as
ending bids continue their slow trend downward.
As sellers begin to see profits eroding due to too many
sellers "playing the game", the question of
the day seems to be, "What is the best thing to sell
on eBay?"
The simple (and somewhat facetious-sounding) answer is,
"Whatever people are interested in that is not currently
selling on eBay in mass quantities".
More often than not, success on eBay results from a seller
taking on a niche that they are familiar with and enjoy.
Many of the top eBay sellers have built their entire business
around a niche that they enjoy, such as a certain type
of collectible, or a certain hobby, interest or sport.
If you take this approach, not only will you be happier
doing that which you enjoy, but listing items will not
become a "chore", it will be an enjoyable experience.
As eBay continues it’s trend-line of massive growth,
sellers must be increasingly aware of three things that
will ensure opportunities for growth and success:
