1. Turn Your eBay Browsers Into Customers
Remember that although your initial
goal is to turn your eBay “browsers” into buyers,
you can’t stop there. Many eBay
sellers assume if they don’t have something
the “browser” is looking for, then they aren’t going
to sell anything to that person at all.
But, that is far from the truth.
You’ve already overcome the most difficult
part, which is getting the “browser” to your listings.
The important part is to make sure each visit
counts. You have to make sure that once you get
a visitor to one of your listings, they don’t leave
until you have tried everything possible to get
their contact information such as name and email,
to try and convert them to a future customer.
Let’s say you sell home decor products
and someone visits your listings while looking for
a particular window treatment. The visitor views
the auction they were led to and also visits your
“other listed items”. This particular visitor
doesn’t find what the item he/she is looking for.
So, he/she leaves your auctions and you never have
the chance to do business with this person, right?
Wrong!
It would be very simple to invite
each visitor to your About Me page, with something
like, “Click here to visit my About Me page and
receive free, weekly tips to help you redecorate
your home like a professional designer for half
the cost.”
Once the visitor reaches your About
Me page, you can provide them with simple instructions
on how they can receive your weekly newsletter for
free to get the tips they are looking for.
Sounds easy doesn’t it?
It is and, in just minutes, you can
have this set up and will be collecting valuable
names and email addresses.
2. Turning eBay Customers Into
Life-Long Customers
This is so easy, but SO overlooked
in the eBay industry. If eBay is your business,
then you have to treat it as such. Like any “typical”
business, you try to do your best in every aspect
of the sale to ensure your customer will return.
However, online it is so easy to get lost in the
shuffle.
Once you pick up a customer, you need
to be sure to stay in contact with that customer
so there is no doubt in your mind that, if they
return to eBay to purchase something, they will
come to you first.
There are auction programs such as
Vendio that offer great customer management software.
You can easily include a “join my mailing list”
link to all of your post-sale emails. Remember,
once you sell to an eBay customer, they are your
customer so you’re allowed to email them off of
eBay.
You want to present them with an offer
such as, “Join my monthly newsletter and receive
updates on my product line including notification
of newly listed items, and member discounts.”
Doing this allows you to stay in touch
with your past customers to keep you fresh in their
minds. And it also gives you the opportunity to
invite them to your auction listings on a regular
basis. But, remember you have to treat your customers
well. You have to provide them with good offers
so they appreciate you and want to return.
Whether you obtain the names and emails
of those who are visiting your auctions, or those
who have bought from you, collecting the information
of those who are in the market for your type of
product is absolutely priceless.
If they are on eBay to purchase a
product “like” the products you offer, they are
more than likely going to purchase this type of
product again in the near future.
If you offer them sound information and special
discounts, as well as keep in touch with them, chances
are they will come to you first for their next purchase.
